Ben & Jerry’s Company Analysis †Short Essay

Companies like Ben & Jerrys could definitely be abnormal by high inflation because of the consumer spending. When the consumers are forced to pay higher pr crackpots for products or function that are a necessity, they cut back on products or serv crackpots that are a luxury. Luxuries that are not a necessity to live like gasoline for vehicles or gas to heat homes or even forage will not be bought. Any company that sells a luxury item that is not a necessity to live can be affected by high inflation.With inflation, the price of everything goes up. With that said, the price for companies to buy supplies goes up, meaning that in order to cover their overhead, they will need to find a way to work out that money back which could mean layoffs or raising the price of their goods or products.In a recession, companies like Ben & Jerrys could also face the possibility of beingness negatively affected because of the demand of consumers. Very much like inflation, recession has the same effe ct the consumers do not want to spend their money on luxury items. With the recession, there are more people unemployed who are just barely getting by, therefore, will refuse to spend any money on something that does not decide whether they have a home or not, which includes a luxury item like ice cream. Ben & Jerrys could also be affected because of their stock prices. During a recession, the price of stock usually declines. So, their revenue would be affected as well as their stock, which would result in magnanimous overall performance of the company.Speaking from personal experience, any luxury item that I absolutely do not need, I do not buy. I simply cannot put myself in a position to not pay a bill because I want to treat myself. With all this said, Ben & Jerrys provides a reasonably priced luxury item that I would consider a feel-good luxury item. Everyone loves ice cream, young and old. Consumers unperturbed need to have a quality of demeanor with the changing economic co nditions and if buying an affordable luxury item gives them that, they are going to splurge and buy it.Unlike other luxury items, such as getting clothing and spa appointments, the consumer still gets to feel good and not go broke. Ben & Jerrys makes a one of a kind product, their flavored ice cream, which makes it an unclouded buying decision for the consumer. The text book also explains that McDonalds is not hit as sensitive to the economic conditions for the same reason. Their food is reasonably priced and the consumer still gets to feel like they are treating themselves to restaurant food without breaking the bank.Ben & Jerrys has social, product and economic condition missions that make them popular in their industry. Not exactly do they care about making a profit, but they care about their people, environment and planet. They have mission statements for each of these and they follow through. As a consumer, I would rather buy my luxury item from a company that cares about som ething other than making a buck like their competitors. They make their ice cream to support causes like the recent Imagine Whirled Peace flavor that hosted a competition and donated money to them to support their peace cause.They also have a foundation that gives grants to non-profit organizations that are working for progressive social change. They hold fund-raisers and rally days. They provide hope, awareness and celebration. They also use naturally and humanly produced ingredients as explode of one of their missions as well, which is something that would usually increase the price of any products, but with this company, it is just part of their offering. All in all, they provide more than just ice cream to the consumers which makes them less vulnerable to the economic shocks.