A New Strategy for Kodak Assignment Example | Topics and Well Written Essays - 1250 words

A New Strategy for Kodak - Assignment Example The fall of Kodak began around the 1970s. The emergence of new (digital) imaging technologies and the entrance of more competitors in the photography sector saw the giant enterprise experience decreasing sales thus fewer profits and slow growth (Jones, 2011). This downfall led to the emergence of the debate as to whether Kodak could regain its position in the imaging industry, or whether it would diminish until it vanished at the start of the 21st century. The following study text discusses the implementable new strategies for Kodak which would not only revive its stance in the imaging industry but also help it advance its business model to match the new era and the demands of cloud services. In integrating the Kodak Company into the cloud service industry, thus striving to retain its dominance in the imaging sector, Kodak requires several objectives. The first objective is to align all its segments to match with digital imaging, which is the key determinant of business in the 21st century. This means that its licenses, products, and services should match the acceptable standards of digital imaging. The second objective would be training its employees and all involved partners in production to adapt to new technologies of production so as to match the demands of cloud services. The third objective is to come up with data and financial systems which are accurate and reliable since data and financial control are a necessity in cloud services. Fourth, Kodak should partner with an established cloud enterprise which can overly advertise the reformed Kodak in the cloud community. Finally, Kodak should acquire flexibility when it comes to cloud services in that it has to customi ze its services depending on some specific target market segments. In so doing, it is bound to attract more clients by satisfying needs specific to particular segments.